ABOUT STACEY

Hi, I’m Stacey. Founder of Profile Careers – a specialist coaching company committed to helping you transform your professional life. I’m an experienced entrepreneur, coach and mentor to corporate leaders, consultants and business owners. 

Stacey’s professional bio

I work with high-achieving leaders and entrepreneurs, like you, who want to develop their career, pivot professionally or launch a business. My clients have niche expertise and come from a variety of professional services backgrounds, including law, HR, business consulting, accounting and finance.

You’re experienced and successful in your field. The only problem is, you’re dreading Mondays and feel trapped in your corporate career. You dream of stepping out of the corporate world and using your expertise to start your own consulting business.

But there’s a lot at risk. You have no idea if it’s financially viable — or how to get started. 

Or, you’re a senior leader, executive or established business owner at a mid-career cross-roads. You’re feeling stuck, frustrated in your career and are craving something more. You want to use your knowledge and experience to make an intentional shift in a new direction.

It doesn’t have to be this way. I’m here to help you change things so you can create the professional life you desire.

WHAT I DO

I’m a professional coach and mentor who helps leaders and entrepreneurs build a career or business they love — one that supports their ideal lifestyle. My clients say I’m practical, strategic, direct and not afraid to ‘tell it like it is’. And also inspiring and encouraging.

What does this mean for you? Together, we’ll work through a structured, tried and tested process to minimise risk, take the fear out of your transition and help you reach your professional goals.

I’ll support you to stay on track if you want to quit. And will help you stay accountable to consistent action steps to get you closer to your goals – at a faster rate than doing it alone. We’ll also create a personalised strategy plan with clear implementation steps to show you how to get there.

Whether you want to find the work that lights you up, increase your income and impact or create a career on your terms, I can help.

WHY CAN I HELP YOU?

I’m a Career Strategist — part coach, part consultant, part mentor

As a certified coach, I’ll help you work through the deeper fears and mindset blocks holding you back. So you can create permanent, transformative changes.

I’m a people development expert — HR qualified, with a decade of experience in recruitment. I’ve advised many corporations and professional services firms on their people development needs. And guided hundreds of leaders to manage, develop and transition their careers.

As your mentor, I’m also someone who has lived your journey in every possible way.

I understand what it takes to succeed in the corporate world. I’ve worked for global organisations in Australia and the UK and have ten years’ consulting experience in HR, recruitment, sales and business development.

In 2013, I left my corporate job to launch a successful multi 6-figure consultancy, replacing my corporate salary in the first few months. Then pivoted an existing business into more sustainable, aligned work. Over 6 years — through plenty of trial and error — I’ve learnt how to grow two service-based businesses.

Why work with me? With this combined experience, I’ve developed a structured process to help you create a career and life by design.

And my results speak for themselves. My clients have transitioned into new roles or industries within their existing profession or have launched a business. They’ve also introduced more efficient ways of working and have adapted their careers to suit their passions, purpose and ideal lifestyle.

MY BUSINESS JOURNEY

As a child, I could never settle on the one thing I wanted to do when I grew up. But one fact was clear: I knew I wanted to have my own business one day.

My dad inspired me – he achieved amazing success as a business owner. Over many years, I witnessed the hard work and sacrifice. But I was drawn to the freedom of being my own boss, having control over my own decisions and the financial possibilities drew me in. Although it took many more years to work out what type of business, the desire and goal was there from a very early age.

My corporate career

I started out in the corporate world working in advertising sales, for a London based publishing company. On my return to Australia, I joined a global consulting firm as a corporate recruiter. Sales came pretty naturally to me and I couldn’t believe I got paid to talk to people all day!

Over five and a half years, I grew my division into one of the highest performing businesses in the region. I achieved record sales results over consecutive years, multiple promotions and financial success.

“But my life became all about work.”

I was driving myself to achieve the next sales target, financial result or promotion, constantly stressed and eventually hit the point of burn-out. In the end, I became completely disillusioned with the corporate world – I was over the KPIs and targets and needed a break.

The dream of starting my own business had also never disappeared. Tired of working for someone else, I was ready to go out on my own and reap the benefits of all my hard work.

Starting my business

I took a 6-month break with the goal of starting my own recruitment consulting business. Being extremely risk averse, I took the time to do my due diligence. Once I knew my venture was financially viable, I went for it!

“Starting a business is one of the most terrifying steps I’ve ever taken, but also the most rewarding. I made so many mistakes in the early years, was petrified of failing and constantly second guessed my decision to leave a steady, well-paid corporate job!”

But I knew this was the path I needed to follow. It was tough and took plenty of hard work, determination and a continual investment in my development. Through self-education, I taught myself everything I needed to know to establish and grow a successful consulting business.

In the end, I broke even in the first two months and replaced my 6-figure corporate salary shortly thereafter. I achieved success beyond my wildest expectations and remain extremely proud of what I created.

Still, the journey wasn’t always easy.

In addition to doing the work, I was now also working on the business. Working longer hours than I ever had in the corporate world, surviving on very little sleep, trying to do everything myself.

I started my business because I wanted more freedom and balance — yet I had none. 

I was struggling with stress, burnout, anxiety and the desire for perfection running my own business – just as I had in my corporate career.

The moment it all changed…

After a decade in recruitment and five years running my business, I felt like something was missing. I was dreading going back to work on Monday and struggled finding the motivation to get up for work each day.

As an ambitious, high-achiever this was unusual. I knew I needed more than just a break.

For the first time ever, I stopped to contemplate what I wanted. And I realised – although I loved being my own boss and was making great money, I didn’t enjoy the work.

In that moment, I knew I had to find something more meaningful and fulfilling.

I also recognised the pattern of working myself into burn-out and decided I didn’t want to live with it anymore. This ultimately led to me overhauling my lifestyle and changing my business model.

FINDING MY ‘WHY’

It was around this time that I found coaching, and what I wanted to do in my professional career and business:

“Work that that I was passionate about, that had a positive impact on people’s lives, and made a real difference in the world.”

After months of exploration, I retrained as a professional coach and launched my coaching business in 2018.

Where I am now

Today, I’m a professional coach to experienced leaders, consultants and professional services business owners. I help them grow their careers, transition into their own business or the work that matters to them.

Taking the tried and tested methods I used successfully in my career and business, I support others in similar situations. I designed a structured process to help leaders and entrepreneurs navigate mid-career change and minimise risk with their moves.

My approach is highly strategic and the systems used in my coaching programs build clarity, confidence, and guarantee results. I look forward to sharing what I’ve learnt from my own journey to success to help you achieve the same!

Ready to create the career, business and life you desire?

Ignite Your Career

One-on-one coaching for high-achieving corporate leaders and business owners at a mid-career crossroads. Find the work that lights you up, increase your income and impact and create a career + life on your terms.

Corporate to Consulting

One-on-one coaching for aspiring consultants to transition from their corporate career to their own consulting business. Or existing entrepreneurs who’ve made the leap and are struggling to build an aligned business.

Ready to create a career by design, not default?

Register for this free career masterclass and I’ll give you all the tools and strategies you need to get started! Sign up below to get immediate access.

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