4 simple ways to uncover your super-powers

Jul 9, 2020

The world of work is rapidly changing. Lockdown forced us to embrace technology and remote working.

As organisations start to recognise the benefits, the move towards an increasingly flexible workforce is inevitable.

In fact, a recent survey by AHRI (Australian HR Institute) found 80% of HR leaders expect their companies to adapt the way they work. For the majority, on a permanent basis.

With these workplace changes, there will be a growing need for professionals to retrain or upskill in the not too distant future.

Additionally, the unexpected impact of the global pandemic has made people realise their steady, well paid jobs aren’t as secure as they once thought.

In response, I’m noticing clients and people around me beginning to re-assess their career options.

Many are starting businesses or changing careers. And I see these trends continuing in a big way as individuals look to take control of their professional lives.

For this reason, it’s more important than ever to know how to differentiate yourself and articulate your value to clients or potential employers.

Two questions I’ve been hearing from my clients lately are: ‘How do I figure out my strengths and what motivates me?’ and ‘How do I communicate my value and what makes me unique?’.

Read on to learn 4 ways to discover your super-powers. You’ll find out how to use your strengths to do aligned work, communicate your unique value and attract more clients.


One of the simplest ways to identify your super-powers is to start by identifying your ‘zone of genius’.

Your zone of genius is a combination of your purpose, passions — and unique strengths. The tasks and activities that come naturally, almost effortlessly, to you. Work with meaning — which aligns to your core strengths and what you love to do.

Think about an instance when you were in a state of ‘flow’. When you completely lost track of time. These moments point to your passions — which are closely connected to your strengths.

Ask yourself — what are my innate strengths? What special skills do I have? And what do I contribute that’s unique?

I often talk about the importance of establishing your business (or career) around your ‘zone of genius’ and the work that motivates and energises you.

In my view, this is fundamental for long-term job satisfaction, business sustainability and success.


Next, bring your attention to how others see you. An easy way to do this is to look for historical evidence.

Gather insights from past performance reviews. Review your LinkedIn recommendations or 360-degree feedback from clients, supervisors, team members or colleagues. What are the common themes?

Evaluate customer testimonials and results. What problems are you able to solve for your clients? What issues do people always seek out your advice on?


Another approach is to get the views of those closest to you. Email 3-5 people who know you best and ask them this question: What are my top 3 strengths?

When identifying who to ask, aim to get a range of perspectives from people across different areas of your life. For example, a family member, close friend and work colleague.

Always go for someone who knows you well and a person you trust to give you honest, objective feedback.

Once you’ve gathered a list of your key strengths, look for recurring words and themes. Then, narrow it down to your top 3 strengths.


A tool I highly recommend and mention in my signature guide is the CliftonStrengths assessment by Gallup. It’s one of the most robust self-assessment tools available to identify your strengths. And best of all, it’s backed up with plenty of data and years of research.

I first read the book ‘Now, Discover Your Strengths’ over 5 years ago and completed the accompanying ‘StrengthsFinder’ assessment to uncover my top 5 strengths.

The original book has since been updated and you can purchase the latest assessment from $50 USD. The report provides you with your top strengths, ranked in order and an overview of how to maximise and develop these in your professional role.

For a free option, check out this Myers-Briggs online assessment. This is a broader personality assessment tool which includes common strengths for your MBTI personality type.

It’s by no means as rigorous or evidence-based as StrengthsFinder — so as always, take what lands and leave the rest!


“You will excel only by maximising your strengths, never by fixing your weaknesses.” — Marcus Buckingham

You’re clear on your strengths. But what do you do next?

Start by honouring your strengths at work. Delegate, automate or eliminate anything outside your zone of genius. Then, invest in developing your strengths — rather than trying to improve your weaknesses.

Finally, highlight your strengths in your marketing and personal branding.

On an individual level, share your unique strengths in your LinkedIn profile, thought leadership and value proposition — when communicating what you do and the benefits of your services to potential clients or employers.

In your business, use your strengths to highlight your point of difference in your messaging, marketing and processes. This includes your website About page, entire website, any content or social posts you produce.

These tips have helped my clients and I to uncover and articulate our super-powers and develop our strengths at work. I hope they support you too!

Ready to make the leap into your own consulting business in the second half of 2020?

This is the exact reason I created the ‘FROM CORPORATE TO CONSULTANT’ coaching program. To get you from dreading Mondays and feeling trapped in your corporate career to finally making the jump and launching your own consultancy.

I’ve officially opened 5 coaching spots for this 1:1 program and would like to invite you to take part in this experience. Applications are open until Friday, 17 July. Click HERE to book a FREE call to get started!

Stacey Back is an online business coach, career strategist and the Founder of Profile Careers. She helps high-achieving professionals go from feeling trapped in their corporate jobs to developing the confidence and strategy to transition into their own consultancy. 

Stacey also supports early-stage entrepreneurs to go from confused, frustrated and overwhelmed to establishing the right foundations in their business so they can find more time, freedom and create a business doing the work they love — one that supports their ideal lifestyle.

Stacey works virtually with individuals based across Australia and internationally.